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Pure Flooring - The Smartest Floor

Ideal for bathrooms and kitchens

A floor that can stand up to wet and dirty shoes or children who turn your bathroom into a swimming pool? PURE floor boards are fully waterproof, from top to bottom. All our floors are hygienic, easy to clean and stainresistant thanks to the polyurethane lacquer.

Quick and easy, just click it

Little or no subfloor preparation needed

You can install PURE directly on top of an existing tile floor, without telegraphing through of the tile joints. Almost any subfloor will do. Our floors are simple and fast to install. You need little equipment and installation is dust-free.

Pure comfort

Warm touch

PURE vinyl floors stand for comfort in its purest form. They really reach out to all your senses, feel warm to the touch and cosy to the feet. The vinyl floors have a good heat conduction, which make them an ideal match with floor heating.

The ssssilent floor

Up to 50% more silent

PURE has excellent noise reduction properties, up to 50 % better than any other LVT Floor. PURE absorbs noise to the max! It produces a soft sound when walked upon and dampens out noises to the rooms below.

Fast and simple installation

4-sided DreamClick locking system

The 4-sided DreamClick locking system is the best on the LVT market, With a lockstrength of 500 kg it is both super strong and makes that PURE floors are installed in no time, much faster than traditional click systems.

Click and match wood and stone

Life made easy

PURE has all the answers: in planks as well as tiles. To make your life easier, you can click and match them perfectly together thanks to the DreamClick locking system.

Super light planks

30% lighter than other click floors

The Rigid Composite Board makes Pure Click planks up to 30% lighter than other click flooring, leading to easier manipulation during transport and installation. The boards are light, but ultra strong.

100% recyclable

Respect for nature & environment

BerryAlloc pays much attention to our natural environment, both in its products and manufacturing processes.PURE vinyl floors are 100% recyclable.

Super fast installation

Thanks to the DreamClick locking system, any PURE floor can be ready and installed in no time. The 4 sided identical locks allow you to install your PURE floor faster than traditional click systems. You can start the next row where you’ve finished the previous row.

Working together on the same Floor

PURE allows to have several installers working simultaneously on the same floor, to finish your room in no time. The planks can be clicked together on all sides, so you can start the installation in any direction.

Create stunning patterns and designs

it’s easy as a child’s play, and also more fun: mix several colors to create a staggering effect.

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Registered Address: Suite 2021, 6-8 Revenge Road, Lordswood, Chatham, Kent. ME5 8UD